Category Archives: Client Relations

Meetings 3 – Pace Yourself

Get yourself informed about the prospect and what he expects before you start the pitch. You can then deliver a much more measured delivery.


carsalesman1The ‘running off at the mouth’ that is often employed by web designers both at web design meetings and on their websites is meant to impress upon the audience how much they know.  All it does is impress the audience how disorganized (and sloppy and illiterate) they often are.

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Meetings 1 or Why You Were Invited

Less than ideally, and usually, the web developer meeting  takes place after you have submitted the website quotation. In other words, your prospect has shuffled a bunch of quotes from other web developers together and for reasons unknown, you have ended up on his little pile of web developers.

Why You Are There

The reasons could be a low price (ugh!) or, you hope, the professional web design service you offer. Or anything else. But, you need to go into this meeting with a good mental picture of what you quoted for and the amount you quoted for the website commission. Take any emails because for sure, he will have them. Look through the correspondence in relation to the quote. Have I missed something?

angrymanIn most cases it’s the price that got you there and not your fancy quote form so expect some horsetrading.

At the meeting, additional website functionality/pages will be brought up either by your prospect (to squeeze the quote) or yourself  (to increase the quote).

The Curve Ball

He has had the chance to look at several web design quotes and thought to himself – “Hmm, didn’t think of that!”, “Ooh, I want LOTS of those!’ or “That would be nice”.

He will try and get you to commit your price to this additional functionality, which may be significant – (“Oh, we thought we’d have a database driving those extra 20 pages”).

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Educating Clients

To get the best out of website design, clients should be informed. I’ve always thought so anyway but now I wonder whether I should bother.

alfredenewmanWhy not dumb down everything? Just provide a smart but simple website.

That’s it. Don’t confuse clients with the facts. I don’t think clients want educating – it’s just a website isn’t it?? YOU sort it out.

Educating requires time, adds complications and therefore adds cost to the thing.

However, there is a thing called professional pride and the need to do your best for your client. Whether he wants it or not.

There’s always the thought of course that your client will hold you in higher regard if you treat him to a Web 101 seminar. This effect is seen in many website designers websites – they feel that they have to go on, and on, and on about their knowledge – or lack of it – of things web.

With the average website, there are so many things – simple things – that can be done to improve it. Testimonials, client lists, newsletters are some of the improvements that can be easily added but never come up in client specs.

Although such things can be added later, you run the risk of appearing to the client that you’re upselling.

Perhaps its better to design a website that includes all the elements that you feel should be there – but don’t tell the client beforehand.

A New Website – African Vision Trust

avisionThey seem to take longer and longer. This one, a development time of about six months.

This is a simple 5-pager for what used to be the KZN Eye Care Coalition, now called Africa Vision and at avision.org.za.

The client offers free removal of cataracts and so, with the assumption that those who read it might be sufferers, the font is large Lato. I can recommend Lato if you’re using a font-face kit. I liked it when it first arrived. It’s easy to read, bold is a real bold and it has around a dozen flavours.

The only problem I’ve seen is with Chrome that doesn’t render certain sizes of Lato properly and makes ‘t’s the same size as ‘a’s and truncates some descenders.

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