Search Engine Optimization (S.E.O.)
Marketing websites exist to generate revenue but most do so poorly. Would you open a shop and cover the windows? This is the effect of neglecting search engine optimization. The website will not feature in Google and therefore receives very few visitors.
We are proud that many of our websites are on the first page of Google and most of our clients receive between 500 and 3,000 visitors monthly.
SEO helps websites achieve a high Google ranking, preferably on the first page where 95% of searches are made. Social media marketing through Facebook and Pinterest is becoming increasingly important.
Durban Website Designers' websites succeed because they comply fully with Google's own recommendations:
- We edit the content and HTML to promote your searchable keyphrases
- We link your website to other sites for increased exposure
- Tuned, minimal code for maximum search efficiency
- Google sitemap, Google Analytics
- The 'meta tags' encourage action in search results
Our websites come 'on page' optimized and are then submitted to our UK partner for 'off page' optimization, free of charge.
Can SEO Ensure Success?
Search optimization on its own will not make your website successful. Many highly ranked websites that attract traffic are a nightmare to use and unimpressive in appearance so little business is done through them. Websites are often a potential client's first contact with your business so must project the very best impression in all respects. SEO must coexist with 'usability'.
Usability enhances website content for ease of use in terms of both speed and content. Visitors must able to retrieve relevant information within two clicks and eight seconds for the website to be usable. Usability is a core component of all our websites.